We’ve delivered industry leading results for companies, captains and crew since 2003. Every month, thousands of yacht crew use us to find your business.List your business for free
Yachting Pages is a specialist marketing agency for the superyacht industry. We are passionate about connecting businesses with their target market, utilising a full range of print, digital and multi-channel marketing solutions.
Our product offering is not restrictive; it is designed to meet the bespoke needs of every business. Individuality is something to be celebrated, which is why we place an emphasis on developing a tailored approach for all businesses, regardless of its product, service or speciality.
We take the time to understand your business goals and objectives, enabling us to advise on the right marketing strategy for your brand.
Our range of online and print marketing options include:
Our team of skilled digital marketers and graphic designers can help place your business in front of owners, captains and senior decision-makers on board. This ensures optimum brand awareness and visibility so that you’re perfectly positioned to be found whenever they require your expertise.
With a diverse portfolio of products and services, a directory network of more than 26,000 businesses and strong relationships with captains and senior crew, Yachting Pages is the largest superyacht resource on the market and a trusted partner for brands across the world.
As standard, every business serving the yachting industry is permitted to add a free listing to our business directory. This displays your address and contact details. There is a range of paid advertising options available for enhanced visibility and SEO credentials, including Super Showcases – our premium paid advertising option.
Pay-per-click (PPC) is the online advertising model in which advertisers pay each time a user clicks on one of their adverts. There are many different types of PPC adverts, with paid search advertising (appearing on search engines) among the most popular. Google AdWords is Google’s PPC platform and is among the most commonly utilised solutions.
However, it’s not as simple as advertisers paying more to ensure their advert appears ahead of their competitors. PPC adverts go through an Ad Auction – an automated process that all major search engines use to determine the relevance and validity of the adverts that appear on their search results pages (SERPS). This means advertisers bid on the keyword terms they want to trigger/display their advert.
If you’re new to PPC, it’s sensible to partner with a professional marketing agency. Yachting Pages can guide businesses through the process and help devise a strategy, conducting keyword research and advising on all potential options. Given the costs involved, it’s important to bid only on the keywords that are relevant to your business – we can help you achieve this, ensuring maximum value from your budget.
PPC campaigns led by industry experts, such as Yachting Pages, can help to provide invaluable visibility and increased conversions from your target market.
Search Engine Optimisation (SEO)
SEO is the process of optimising a website with the intention of improving its visibility and driving traffic on site. It’s impossible to overstate how important it is in modern digital marketing.
Almost every business in the world has an online presence today, so it’s no longer ‘enough’ to merely have a stagnant website in a bid to attract potential consumers.
Given the sheer number of businesses competing with you to grab the attention of customers, it’s vital that you pay due care and attention to your business’s website and SEO. The top five results on search engine results pages achieve 75% of user clicks – so if your business isn’t ranking this high, you’re missing out on a significant amount of traffic.
Yachting Pages can help. Regardless of where your business is at in its SEO journey, our proven SEO services advise on the best ways to get your website ranking higher on search engines, including Google.
Utilising the latest search engine marketing tools, we can analyse your website and identify areas for improvement and make informed suggestions on how to enhance its performance – all with the objective of getting your website moving up the rankings and ultimately drive more traffic. We hone in on the keywords you want to target to ensure your business is visible in the right places.
Successful SEO is an ongoing process; working with Yachting Pages to consistently optimise your website and adhere to SEO best practice is the ideal way to stay ahead of your competitors.
Social Media Advertising
With billions of people logging onto social media platforms every day, the power of social media advertising is obvious. Facebook ads, Instagram ads and LinkedIn ads have the potential to put your business in the palms – and sights – of your target market whenever they are online.
Social media is an engagement medium, meaning it requires a refined and specialist understanding of your audience and the best ways of interacting with them. With this in mind, successful campaigns require a curated strategy, aligned with the objectives of your business.
Yachting Pages builds bespoke packages specifically for your brand. They are designed to deliver optimum levels of brand awareness, generate web traffic and create leads across all of the leading platforms. We can create cost-effective social media adverts that will enhance your presence and help you access the potential market that exists across Facebook, Instagram, LinkedIn, Twitter, Pinterest and TikTok.
Yachting Pages Delivers
Yachting Pages is the superyacht industry’s leading resource, delivering results for businesses across an array of media. Of these options, our most direct form of marketing is our specialist hand-distribution service, Yachting Pages Delivers (YPD).
A product exclusive to Yachting Pages, YPDs utilise our established distribution networks to put your branded marketing materials and product samples directly into the hands of owners/high-net-worth individuals (HNWI), captains, crew and senior decision-makers. This gives your business the unique opportunity to leave a lasting impression on the people who matter on board. We deliver to superyachts across France, Italy, Mallorca, Spain, Greece and the USA.
By advertising in YPDs, your business can reach decision-makers via strategic seasonal deliveries – including during international boat shows such as Cannes Yachting Festival and Monaco Yacht Show. Following each delivery, we will provide a detailed report and photographic evidence for measured return on investment (ROI).
Whatever kind of out-of-home advertising you desire for your business, whether it’s branded materials or leaflet distribution, our exclusive delivery service will enable you to reach your target market.
If you crave this kind of exposure but lack marketing materials, don’t worry. We can help you create eye-catching and memorable branded materials and gifts that can be included in your desired delivery slot. Yachting Pages Delivers is an unrivalled form of direct marketing.
Yachting Pages App
The Yachting Pages app allows captains, crew and decision-makers to search our extensive database of yachting suppliers and services via the tap of a finger, wherever they are in the world. Accessible with or without internet access, it’s a key resource for captains and crew.
Advertising on our app places businesses in front of professionals with buying power, ahead of the competition. Our various paid listing options, similar to those available on our website, allow you to create an optimised advert that gives users an understanding of your business, incorporating text, images and a logo. Scrolling contact buttons ensure simple conversion methods for anyone wishing to get in contact.
App marketing remains a key element of multi-channel marketing, and as the industry’s most comprehensive superyacht resource, the Yachting Pages app is the perfect platform to reach your target audience.
Alongside our website and printed directories, the app is another valuable way of ensuring your business can be found by those who matter most on board.