Abell Point Marina and Coral Sea Resort rebrand as Coral Sea Marina|Resort

Abell Point Marina has announced that from 1st July the business will be rebranded as Coral Sea Marina|Resort, combining business opportunities with Coral Sea Resort. The news comes after Australian entrepreneur and marina owner, Paul Darrouzet, exchanged contracts of sale on the resort in November 2018.

With a vision to develop a premium destination that encompassed both a marina and resort on the Whitsunday mainland coast, combining two well-established businesses ensured a ‘unified brand’ and the opportunity to ‘develop a compelling brand identity’.

Brisbane-based creative agency, Nick Did This, was assigned to work closely with the marina and resort team. The renewed logo incorporates a marine symbol, which is a visual representation of three distinct elements of the Marina|Resort precinct: the Coral Sea, the parkland and the marine activities.

Nick Pritchard, owner and creative strategist of Nick Did This, explained, “We’ve always loved working with Abell Point Marina, so we were thrilled to come on board and help develop the name, logo and look for Coral Sea Marina|Resort.”

Joscelyn O’Keefe, Abell Point Marina’s marketing and business development manager, stated, “We have worked with the team at Nick Did This over the last six years to develop a very strong Abell Point Marina brand, so they were the ideal choice to work with throughout this integration period. The creative team at Nick Did This have created a brand identity which will resonate across our varied target markets.”

“The development of the new brand is imperative for the future success of the Coral Sea Marina|Resort,” said Kate Purdie, Abell Point Marina’s general manager.

Purdie added, “The strength in both existing brands has been leveraged, with a strong focus on the romance and adventure of the Coral Sea as well as maintaining the current Abell Point Marina tagline of ‘Stay, Play, Explore’. The tagline encapsulates the scope of experience available at the Coral Sea Marina|Resort for on-shore and on-water customers.”

Over the coming months the new brand elements will be integrated across both businesses in anticipation of the official merger date of 1st July.

For more information, visit Abell Point Marina. Sign up to our newsletter to get the best of Yachting Pages delivered direct to your inbox every month.

Yachting News
March 12, 2021
Tried & Tested: Best Yacht Crew Polo Shirts
Tried & Tested: Best Yacht Crew Polo Shirts

In this Tried & Tested, yacht bedding specialist Sea Design conducts a review into the best duvets, quilts and pillows on the market. It tests a series of leading products to work out the best yacht bedding money can buy.

By Nathan Bees
January 21, 2021
Tried & Tested: Best Yacht Cleaning Products
Tried & Tested: Best Yacht Cleaning Products

In this Tried & Tested, yacht cleaning expert Marine 16 Ltd and cleaning expert Judith Shaw rate and review some of the best cleaning products available to buy. Find out which product was crowned the best following rigorous testing.

By Yachting Pages
January 13, 2021
Tried & Tested: Best Water Toys
Tried & Tested: Best Water Toys

In our brand new Tried & Tested, yacht water toy specialist EAMS and a group of experienced superyacht captains and crew rate and review the very best luxury water toys on the market. Find out which brand and product was crowned the best...

By Nathan Bees

Finished reading? Now find your perfect supplier.

Search our industry-leading directory for over 20,000 superyacht suppliers, providers and marinas.

Search now