Cannes Yachting Festival unveils 2022 branding

Cannes Yachting Festival has unveiled its new visual identity ahead of the 2022 edition of the show.

The visual depicts continuity while highlighting three elements that represent the show: a superyacht, a catamaran sailing boat and a dayboat. This new creation retains the main characteristics of the show’s DNA: elegance, clean lines, calm sea, horizon and luxury lifestyle that all inspire navigation.

Cannes Yachting Festival is a showcase for some of the largest yachts in the world, highlighting unique skills and the craftsmen of shipbuilding. It enables everyone – sea lovers, yachting fans, seasoned visitors and those who are simply curious – to discover the superyacht world, in an idyllic setting on the French Riviera.

The inaugural event of the sailing season, and Europe’s largest in-water show, is back from 6^th to 11^th September 2022 in Cannes. From Vieux Port to Port Pierre Canto, all along the famous Croisette, the best of the international offering of motor, sailing, monohull and multihull vessels will be present.

Sylvie Ernoult, director of Cannes Yachting Festival, said, “We are delighted to unveil our new image and to have successfully illustrated both the countless assets of the Yachting Festival and the atmosphere of the show, which I feel is nothing short of magical. The exhibitors and visitors here alongside us last year could sense this special atmosphere as much as we could. Despite a difficult public health context, we all took real pleasure in coming together and seeing boats ‘in the flesh’ rather than online!

“2021 saw record visitor numbers, with over 54,000 visitors coming to admire 110 new boats between 10 and 35 metres (32 and 114 feet) in the Sailing Area, over 480 motor boats between 5 and 45 metres (16 and 147 feet) in the Vieux Port, and of course the second-hand boats over 22 metres (72 feet) exhibited in-water in the Yacht Brokerage Area. They were also able to discover the new Innovation Area for the ‘smart’ start-ups of the nautical sector, as well as over 50 exhibitors presenting an environmentally friendly concept with the new ‘Green Route’.

“Our goal for 2022 is to both expand the offer of the show and to give greater visibility to eco-friendly approaches, new technologies and luxury in the noblest possible way.”

Cannes Yachting Festival has been the must-see event for luxury yachting for 45 years, and last year brought together 620 boats and almost 600 exhibitors. With an eclectic offering, all the major names in yachting get together in Cannes to open the sailing season and exhibit their new products and world previews.

For more information, visit Cannes Yachting Festival.

For more news and yachting tips, connect with us on Facebook, Twitter, Instagram, and LinkedIn.