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The announcement marks CMC Marine’s first time at the boat show, in a move to expand its products to the Middle Eastern markets, and comes one month after participation at the 2016 Eurasia Boat Show in Istanbul.
According to a statement by the brand, the Middle East is an “interesting market” and CMC is “getting ready to launch its products, particularly those of the innovative electric range, for which CMC Marine has long been internationally known.”
The brand announced that one of its local dealers, BTS Marin, would also be attending the show, responsible for consulting, sales and after-sales services in Turkey and the Middle East. The statement said, “Relying on the systems’ increasing success during 2015, mirrored by a net increase in sales and all the positive feedback collected from the clients, the two companies are now aiming at getting in contact directly with local shipyards and owners.”
Federico Fiocchini, sales and marketing manager for CMC Marine commented, “The participation in the Dubai Boat Show is part of our international development programme, which has a particularly strong focus in the superyachts area.
“Many of the shipyards that will be in Dubai already have chosen to install our systems on board and we believe that our presence there will be a positive signal for them as well. A strong focus on customers, plus the ability to follow up immediately to any kind of request are key points in our strategy.
“At the same time, we are looking forward to expand on a new market that has already, on several occasions, shown interest for our products.”
For more information, visit CMC Marine.
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