David Beckham stars in Riva 180th anniversary advert

Riva, a Ferretti Group brand, has released a new advert starring a trio of famous faces to celebrate its 180th anniversary. Loosely inspired by The Persuaders (a TV show from the 1970s), it features British football icon David Beckham, Italian actor Pierfrancesco Favino and Scuderia Ferrari Formula One driver Charles Leclerc.

The advert was filmed on the coastline around the border between Italy and the Côte d’Azur. Ferretti Group describes the offering as an ‘enthralling action film… a blend of elegance, irony and adrenaline’.

Alberto Galassi, CEO of Ferretti Group, said, “Riva’s story reads like a movie and this extraordinary short film, with its awesome trio of protagonists, is the perfect celebration of the brand’s 180th anniversary.”

For more information, visit Riva.


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