Denison Yachting, Nobiskrug & TDS join forces for 77m Project Lycka

Denison Yachting has announced its partnership with Nobiskrug as dealer for Project Lycka, a 77-metre (252-foot) yacht concept in collaboration with Tillberg Design of Sweden (TDS) and German shipyard Nobiskrug.

Project Lycka's exterior

“Denison Yachting is thrilled to be the dealer for Nobiskrug and Tillberg Design of Sweden’s Project Lycka,” remarked Denison yacht broker Tony Smith, who is responsible for promoting all sales and marketing for Project Lycka.

“Nobiskrug shipyard is a proven specialist in forward-thinking design and technology. Denison Yachting has a very close relationship with Tillberg Design of Sweden and is impressed by the Nobiskrug collaboration.

“Additionally, the acquisition by Tillberg Design of Sweden’s Viken Group of HotLab expands its capabilities into the luxury yachting market, with a focus on sustainability. The design of Lycka brings many unique elements home to this vessel. Today’s customers are very attuned to sustainable vessels, optimised for efficiency with electric propulsion, while incorporating aspects you would expect, such as the dedicated beach club and spa, gym, private office, central elevator, various balconies, and sundeck. Denison Yachting is honoured to be working on globally promoting Lycka for Nobiskrug & Tillberg Design of Sweden.”

Project Lycka rear

Founded in 1905, Nobiskrug is known for building ‘German superyachts for the 22nd century’. The manufacturer transitioned to yacht building in 2000 and is now a leader in yacht and superyacht construction. Nobiskrug has delivered more than 800 vessels since its launch.

Project Lycka interior

Tillberg Design of Sweden is a design firm specialising in cruise ships and yachts, founded by Robert Tillberg in 1964. The company is recognised for its ‘purposeful Scandinavian design that is firmly grounded in history, and with a future-proof timelessness’.

Project Lycka interior

Denison has long been a leader in the yachting industry with a rich family history dating back to 1948. Today, the company provides complete yachting services worldwide, including superyacht sales, yacht charter, crew placement, and new construction.

For more information, visit Denison Yachting, Tillberg Design of Sweden and Nobiskrug.


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