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Biion Footwear launched this year and has already impressed the American fashion lifestyle market. They are now promoting their famous twist on the Oxford Brogue-style shoe to the superyacht industry. Following their success at this year’s Fort Lauderdale International Boat Show, Biion is now looking for European and UK distributors for their products.
A fashion shoe with a practical edge, this new product has become a huge hit in the golfing industry, and after Biion visited the Yachting Pages Media Group stand at a recent yacht show in Florida, they hope it will have the same effect in the superyacht industry.
Manufactured from Ehtylene Vinyl Acetate (EVA) Biion Footwear is comfortable, waterproof, shock absorbent, washable, anti-microbial, and odour-resistant. It’s also the material that helps make Biion Shoes the lightest performance golf and deck shoe around.
Sarrah Macey, global events manager at Yachting Pages commented, “Graham from Biion approached our stand at Fort Lauderdale Boat Show with a bag full of what looked like brightly coloured brogues. This quickly caught the attention of the Yachting Pages team who found out the new-to-market product was in fact the perfect boat shoe.
“Following the suggestion from several key golfing pros, the company is now starting to target the yachting industry and looking for distributors.”
The American yachting market was quick to catch on to this alternative deck shoe with several major distributors including West Marine and TNS Yachting already placing orders.
Biion asks that any parties interested in becoming official distributors in Europe and the UK contact Graham Mottram from Biion Footwear via email or call him on:
+1 705 888 7920
For information about Biion Footwear visit biionfootwear.com
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