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Invincible Boats, a premium high-performance boat brand headquartered in Florida, USA, is taking a significant step in its international expansion with its first dealer appointment in Europe. Based in Mallorca, XScape Marine has become Invincible’s dealer for the Mediterranean region.
Ian Birdsall, vice president of international business at Invincible Boats, explained, “Having the opportunity to launch Invincible in Europe has always been central to our international expansion plans. Finding the right partner, experienced in providing exceptional service and support, is crucial in this highly-demanding market.”
XScape Marine is headed up by industry veteran Michael Hardicker. He said, “Our team has over 20 years’ experience in the marine industry, offering sales and service support at the highest level. Having supplied boats all over Europe, we are fully committed to meeting the needs of our clients, either for an individual family looking to make a purchase, or for captains or owners’ representatives looking for a tender to accompany a superyacht.”
XScape Marine is the official dealer for Invincible Boats in the western Mediterranean and Adriatic, including Spain, the Balearic Islands, France, Italy, Slovenia, Croatia, Montenegro and Greece.
“Michael Hardicker and his team have the perfect balance of experience and commitment to customer service that I am looking for in our dealer network. Michael also has a long history working in the superyacht tender market,” Birdsall continued. “With many Invincible models being ideally suited to tender operations, we are excited to further our sales in this segment.”
Hardicker added, “It is the right time to introduce Invincible Boats to new customers in the Mediterranean where there is a growing interest in the brand. We’ve been out on the water at Miami International Boat Show where Invincible had several boats on display and where they launched the new 43’ Open. We also visited the factory at Opa-locka to see the quality of the build first hand. We’re planning on being at our home show in Palma in April and have a busy season ahead.”
The team will also exhibit at Cannes Yachting Festival in September.
Birdsall concluded, “I’m looking forward to working with XScape Marine and bringing the Invincible brand to the Mediterranean. It’s a significant move in our expansion plans.”
For more information, visit Invincible Boats.
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