Lowrance launches new website

Award-winning marine electronics manufacturer Lowrance is pleased to announce the launch of its new website at www.lowrance.com. The new site makes it easy for customers to obtain product details and pricing, share product news with friends and quickly access support information, manuals and software updates.

The interactive nature of the new Lowrance website allows users to easily share information with popular social media networks or friends using one-click options for sharing content via Facebook, Twitter, Google+ and email.

Simple to navigate, the new Lowrance website lets customers quickly identify electronics needs for their boats. Using intuitive drop-down menus, products can be sorted based on their on-water activity (e.g. fishing, cruising, paddle sports, etc), product type or product series. Visitors can also view products for side-by-side feature comparison, whilst individual product pages provide detail on key features, specifications, price, product imagery, related accessories and links to product documentation. 

Louis Chemi, Chief Operating Officer of Lowrance said: “The enhanced design and functionality of the new Lowrance website make it easier than ever for the boating community to learn more about Lowrance electronics.

“We have packed lowrance.com full of useful, simple to navigate content and tailored location-based information on retailers and events. We have greatly enhanced our online support libraries to provide quick answers to our customers’ questions. Searching for the latest products from Lowrance has never been easier.”

The site’s new comprehensive search engine function locates content with the click of a button. Results can be quickly filtered by type such as product information, documents, recent news and software and can be organised by name or latest content. 

The new Lowrance.com provides the latest in online support, offering a comprehensive knowledge base containing answers to frequently asked questions. Visitors can search FAQ by product type, popular support articles, or quickly search for answers by entering specific questions, symptoms or keywords. Users can also provide feedback on the usefulness of support content.

For ease of locating your local Lowrance retailer, an enhanced dealer locator is incorporated with integrated Google map functionality. Users can enter their postcode or area, with search results providing a list of local dealers and installers, displaying them on a map based on proximity to the user. An address, phone number and website link are provided for each business.

To check out the new website or for more information please visit www.lowrance.com