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Marina Port Vell Barcelona has launched a new corporate image that represents the start of a new stage in which the marina will further specialise in the superyacht segment. The new identity also gives the brand a more Mediterranean and exclusive feel.
Using the slogan ‘All day, All year’, the company intends to create an integral marina from which to enjoy the life of the city at any time of year. In addition to its new identity, the company has also renewed its webpage, which provides updated information about the marina and information on the activities it has to offer.
The new webpage offers customers, captains and crews all they need to enjoy Barcelona and the marina itself. It provides information on its berths, leisure proposals and gastronomic experiences, along with details about the major events held at the marina’s facilities. These include the MYBA Charter Show, the Superyacht Show, organised by LYBRA (Large Yacht Brokers Association), the Barcelona International Boat Show and more.
According to Ignacio Erroz, general director of Marina Port Vell Barcelona, the new corporate image is intended to “offer a unique experience for our customers at any moment and time of year”. He added that it is therefore also important for the image of the company to reflect what it is and what it wishes to be. “Marina Port Vell Barcelona wants to grow and to improve and this new identity marks the start of this improvement and growth,” he said.
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