METSTRADE teams up with Water Revolution Foundation to promote sustainability in yachting

The world’s largest B2B platform for the marine leisure equipment industry, METSTRADE, has teamed up with non-profit organisation Water Revolution Foundation as its first strategic trade show partner.

Water Revolution Foundation’s mission is to drive sustainability in the superyacht industry through collaboration and innovation, in line with METSTRADE’s sustainability focus.

Over the past five years, METSTRADE has been a significant driver of sustainability in the global yachting industry and developed into a platform for the various sustainability initiatives. It is hoped this strategic partnership will benefit the maritime industry by ensuring sustainable solutions are increasingly accessible, visible and verifiable.

One of Water Revolution Foundation’s main activities is to encourage new sustainable technology and empower innovation – something very much in line with the various pavilions and innovation labs METSTRADE facilitates during its annual trade show. As the linking pin between innovative, sustainable technologies and the global yachting industry, the two organisations can work together to promote and find sustainable solutions for the industry, specifically to reduce its ecological footprint.

Robert van Tol, executive director of Water Revolution Foundation, commented, “It was great that we could count on immediate support from METSTRADE, right from the day we launched at its 2018 edition. They clearly understood what Water Revolution is out to achieve and why what we are doing is so important. For years, METSTRADE has provided the physical platform for what Water Revolution aims to promote in terms of technical solutions and stimulated the adoption of these.”

For more information, visit METSTRADE and Water Revolution FoundationSign up to our newsletter to get the best of Yachting Pages delivered direct to your inbox every month.

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