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Following unprecedented growth over the last decade, Ocean Independence has announced a ‘transformation of corporate identity and innovation across mobile and desktop channels’, which ‘will further strengthen’ its position in the luxury yacht sector.
The lifestyle-led focus includes works by world-class photographer, Guillaume Plisson, and the launch of a twice-yearly journal ‘Pursuit’ that ‘presents the ultimate in yachting lifestyle’.
In conjunction with unveiling the new brand identity, Ocean Independence has forged a relationship with surfer and professional waterman, Mark Healey, to launch first-to-market ocean-going experiences for clients. This collaboration also spearheads the first edition of the Pursuit journal entitled ‘Ultimate Adventure’ and a series of exclusive events for the Ocean Independence network.
Nicholas Dean, managing director at Ocean, commented “We have created a bold and distinctive new look. Ocean Independence is a lifestyle and we want people to see and feel that through our brand touch points.”
“More client-focused innovation will unfold later this year in the form of a state-of-the-art mobile app, new marketing materials and a fresh brand experience at international yacht shows”.
This new era sees Ocean Independence also taking to the skies, via the launch of a private aviation division, based at its Zürich headquarters. Commenting on this extension of the Ocean Independence brand, Peter Hürzeler, managing partner said, “Since 2005, the success of our team has been built on pride, passion and professionalism. This new service enables us to extend the Ocean Independence expertise and to truly offer an end-to-end solution aligned with our clients’ expectations for the most discerning in luxury living.”
For more information, visit Ocean Independence.
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