Powerboat manufacturer partners beauty brand

J Craft Boats, the Swedish luxury powerboat manufacturer, is partnering Carol Joy, the premium beauty products brand.  The partnership will see both companies work together on a worldwide events programme and joint marketing efforts as they enter the Eastern European and Asian markets.

 Aleks Milakovic , CEO of J Craft said, “At J Craft we are very selective about who we partner with and it is important that any brand sharing a platform with us adheres to the same ideas of luxury, quality and service that J Craft does.  Carol Joy clearly meets these criteria and we are delighted to be working with them at a global level.”

Alicia Reinoso, marketing manager of Carol Joy said, “Partnering with J Craft is a wonderful opportunity for Carol Joy to broaden the reach and understanding of its brand.  We have worked with the J Craft team for the last 12 months and are thrilled at the prospect of partnering with them on a longer term, more strategic basis.  There is a wonderful synergy between the brands; both aim to deliver a little of ‘La Dolce Vita’ to their customers.”

For further information about J Craft Boats and the partnership, visit www.j-craftboats.com