Pride Mega Yachts unveils 90m concept

China’s largest yacht builder, Pride Mega Yachts, has announced that it is preparing to unveil a new 90m superyacht concept at the 2016 Monaco Yacht Show. 

Named Purity, few details of the new superyacht have been revealed, instead leaving it to those attending the show this September to make enquiries.

Offering what has been branded as “European-quality standards”, Purity was drawn by Cyrille Bieri Design, offering a good example of contemporary yacht design. Reports suggest that she offers spacious interior and exterior areas, as well as an “exciting” beach club layout.

No more details of the project have been revealed as yet, but it is thought that Purity will represent distinctive changes in the builder’s design and build style, spurred on by the business’ rebrand in 2013.

Since then, the yard on the Chinese Yantai Penisula has seen significant investment in its facilities, with the completion of a state-of-the-art 4,500sqm facility in 2014, which includes building sheds, offices, workshops and stores. In 2015, a fully climate-controlled warehouse of 2,500sqm was also completed, covering two floors and with a mezzanine to store yacht equipment and owner’s supplies.