Share the passion: An interview with 7 East Yachts

Yachting Pages recently spoke to Tina Collins from 7 East Yachts, a specialist in brokerage and events, to find out more about the yacht brokerage market  and their new reach into the events sphere.

When was your business founded? 

7 East Yachts was founded in 2013. In the past we have assisted friends when they wanted to sell their apartments with just small details to make the place look better and sell faster. After being with clients and looking at many yachts and villas for sale, we realised that the French market is missing the final touch and a good eye for detail. Many pictures being presented to clients with glasses in the photo, handbags and mirrors with a reflection of who is taking the photo… The list is endless. From here, we started to go to the project to take our own professional photos to be presented, bringing things with us to make it look presentable and more inviting. 

In your own words how would you describe your business? 

Unique. After looking after some clients we were asked to arrange events to promote their business, so this year we will push even harder to promote ourselves in events.

What makes you different from your competitors?  How are you unique?

There is no competition as of today, we like to keep our company and ideas very secret.

What’s new with your business?  Are you working on any new developments at the moment?

In terms of events, we are involved with a famous designer, where we will be arranging his events worldwide, but also with other high-end clients to arrange events for smaller parties in their homes, luxury hotels and restaurants, both here in France, but also in London and the US. At present we are starting to work with a famous chef, doing teambuilding for smaller and larger companies and yachts - having him cooking in offices, homes or on board together with his head sommelier to make the experience complete. 

Is there anything that people don’t know that you would like to announce?

That we exist and that no inquiry is too difficult and no budget is too tight.

Who is your key target audience?

When it comes to the yachts and villas it is both the owners and the brokers trying to assist in selling the assets. Events it can be anybody wanting and needing to be exposed.

What are the biggest challenges that you face in the superyacht industry at the moment?

Like an entrepreneur once said, "If you think that hiring a professional is expensive, wait until you hire an amateur to do the measuring." Sometimes maybe the lack of seeing the big picture is our biggest challenge.

How is business?  How have you been affected by the recession?

Actually, I must say that there have been more requests due to more properties and yachts being on the market needing touch-ups.

What are your top tips in your industry?

Our philosophies permeate through everything we do to ensure that we always deliver the very best quality and service to our clients. We constantly meet our own high demands and have a distinct idea about who we are and how we approach things.

What is the most bizarre client request you’ve received?

We’ll let you know when it happens… And if it happens! 

What are the current trends in your sector at the moment?

There are many new trends on the market, however we follow what the client requests us to do and achieve. Few have the courage to change things, we see that as a bit of a challenge. A challenge for us to bring your asset up to a different level, or for your asset to be sellable on the current difficult market.

Who would be your dream client?

A client that shares our passion!

For more information, visit 7 East Yachts

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