Sunseeker reports strong sales in Asia

UK luxury yacht builder Sunseeker is reporting strong results in Asia over the past year, with many models being sold and a win at the 2016 Asia Boating Awards during the Singapore Yacht Show. 

The Sunseeker 155 was named ‘Best Production Motor Yacht (25m and above)’ in the annual awards event organised by Asia-Pacific Boating and China Boating magazines.

Some of the latest Sunseeker vessels to arrive in Asia have been exhibited at the Singapore Yacht Show and Shanghai Boat Show, as well as exhibiting at the upcoming Hong Kong Gold Coast Boat Show. This summer, a Sunseeker 116 and the latest 131 are among the yachts being delivered to Asian owners. 

Sunseeker Asia reports that in 2015-2016, 16 yachts have been sold so far to buyers in Hong Kong, and five in Asia. Models sold include the Sunseeker Yacht 96 and 86, as well as the Manhattan 65, with the most popular models ranging from 18-27m.

Gordon Hui, chairman of Sunseeker Asia, commented, “The total retail price turnover in Asia for January 2015 to April 2016 is £64 million.

“This remains short of Sunseeker Asia’s busiest years of 2010-2011, after the 2008 market crash, with 2010 turning over £50 million and 2011 turning over £80 million, for a combined £130 million.” 

According to Sunseeker, company expectations remain high, as dealers throughout Asia are added. Currently, Sunseeker has offices in the Philippines, Vietnam, Japan, Taiwan and Indonesia, with the possibility of dealer agreements soon in the Maldives, Korea and India. The new dealers are in addition to those in Thailand and Singapore. 

Peter Mahony, sales director at Sunseeker Singapore, said of the brand, “The Sunseeker brand is synonymous with exhilaration, luxury, innovation and class, but perhaps a more understated element of its ethos is Sunseeker’s pragmatism and approach to underwriting the presentation of the yachts with sound, uncomplicated, proven and reliable engineering, systems platforms, and design, never forgetting the yacht’s safe and efficient operation.”

"Our market demands quality, exclusivity, luxury, and innovation. Sunseeker never stands still and continues to produce stunning new models. With extensive flexibility in build, including local and specific requirements is the norm. 

For more information, visit Sunseeker International.


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