Superyacht Australia’s 2022 Soirée reflects strong sector growth

Superyacht Australia, the peak body for the Australian superyacht industry, hosted the third annual Superyacht Soirée in partnership with Benetti Yachts and Musson Jewellers at Jones Bay Marina on 26th February, welcoming a record number of participating vessels, sponsors and guests.

Superyacht Soiree 2022

The Superyacht Soirée concept was initiated in 2020 as a celebration of the passing of the Special Recreational Vessel (SRV) Act in December 2019, which gave the green light to international superyachts to enter Australia and provide additional capacity into this booming market. The Soirée is now Australia’s largest superyacht luxury lifestyle event and a successful annual platform to showcase the superyacht industry in Sydney and promote charters to Australian destinations.

This year, the Superyacht Soirée included an impressive display of ten superyachts along Jones Bay Wharf with vessels open for viewing from 2pm, providing over 340 Soirée guests with a unique opportunity to step aboard and inspect the vessels. The superyachts showcased the ultimate in luxury boating and hospitality and whet the appetites of those considering chartering in Australian waters.

Guest of 2022 Superyacht Soiree

The participating superyachts on the day courtesy of the broker partners and captains included Infinity Pacific, Perle Bleue, The Star, One O One, Rascal, Chaos, Sea Raes, Quantum, Little White Bikini and Mon Reve. Accompanying these were luxury tender limousine vessels, Trouble and Cheeky.

A sensational trifecta of Maseratis lined the quay once again along with a display of the latest e-foil board technology from Fliteboard; SeaDart water toys were presented by iAqua Watersports.

Musson

Soirée hospitality on offer in the ‘Benetti Lounge’ included a selection of fine wines from Tyrrell’s Wines; superb caviar from Pacific Provisions and gourmet delicacies provided by Doltone House; spirits from Manly Spirits Co’s dedicated gin tasting station and The Whisky Ambassador’s Glenfiddich showcase onboard Ahoy Club’s vessel ‘Chaos’.

In addition to the superyacht display and “yacht hop”, guests were treated to a magnificent display of exquisite jewellery by renowned Sydney-based fine jewellers, Musson Jewellery, on board The Star. Musson was announced as a new major partner of this year’s Soirée accompanying luxury Italian yacht designers, Benetti Yachts, major partners of the Superyacht Soirée since the inaugural event in 2020.

Guests socialising on board superyacht

Olivar Musson, creative director at Musson, said, “If ever there was a perfect fit, it’s superyachts and diamonds – both are potent symbols of luxury, taste, design, enduring investment and an aspirational lifestyle. We were delighted with this rare opportunity to be part of this fabulous event and to be able to share gems and designs of which we are so proud, in such an extraordinary environment.”

Joachim Howard, managing director at Ocean Alliance, said, “As central agents we represent a large percentage of the superyacht charter fleet in Australia. Aligning with the only large luxury yacht show in the region makes sense and we were proud to be a part of this hugely successful event once again.”

Yacht in marina at 2022 Superyacht Soiree

David Good, CEO of Superyacht Australia, added, “The positive response to this year’s Soirée by key stakeholders reflects the confidence in the sector which has seen phenomenal growth in the last 12 months despite the challenges of COVID-19. The Soirée provides the perfect opportunity to view some of finest vessels in the Australian fleet and reinforces yacht charter as the best way to experience amazing parts of Australia in true comfort, safety and luxury.”


For more news and yachting tips, connect with us on Facebook, Twitter, Instagram and LinkedIn.


Yachting News
March 12, 2021
Tried & Tested: Best Yacht Crew Polo Shirts
Tried & Tested: Best Yacht Crew Polo Shirts

In this Tried & Tested, clothing specialist Sea Design conducts a review into the best yacht crew polo shirts on the market. Which garment comes out on top when put to the test? Find out the number one option...

By Nathan Bees
January 21, 2021
Tried & Tested: Best Yacht Cleaning Products
Tried & Tested: Best Yacht Cleaning Products

In this Tried & Tested, yacht cleaning expert Marine 16 Ltd and cleaning expert Judith Shaw rate and review some of the best cleaning products available to buy. Find out which product was crowned the best following rigorous testing.

By Yachting Pages
January 13, 2021
Tried & Tested: Best Water Toys
Tried & Tested: Best Water Toys

In our brand new Tried & Tested, yacht water toy specialist EAMS and a group of experienced superyacht captains and crew rate and review the very best luxury water toys on the market. Find out which brand and product was crowned the best...

By Nathan Bees
Verventia agrees major partnership with AXA Insurance ahead of Thailand Yacht Show 2022

Verventia Co. has announced that the sixth edition of the government-initiated Thailand Yacht Show 2022 will be partneri...

By Annabelle Fox
May 27, 2022
Verventia agrees major partnership with AXA Insurance ahead of Thailand Yacht Show 2022
Mega Yacht Refinishing announces expansion

Superyacht paint specialist Mega Yacht Refinishing has announced an expansion after opening its second office in the cit...

By Hannah Rankine
May 27, 2022
Mega Yacht Refinishing announces expansion

Finished reading? Now find your perfect supplier.

Search our industry-leading directory for over 20,000 superyacht suppliers, providers and marinas.

Search now