VYS reveals new brand identity

Global Superyacht Supplier VYS has recently launched its new brand identity, designed in-house by Yachting Pages.

After operating for over 40 years supplying to the mass market, the company has extended its services to the luxury market, specifically the marine sector and superyachts.

VYS recuited Yachting Pages' in-house design team to design its full rebrand, which included its logo, website, brochure and all associated copy.

Emanuele Minore, owner and CEO of VYS, stated, “We needed a new identity that clearly distinguished our services, main USPs and areas of reach.”

VYS’ main base of operations lies in the Italian region of Veneto, with the majority of its other facilities located around Venice and Marghera. It employs over one hundred people, with its own fleet of land and sea transportation, allowing the company to deliver directly to Italy, Slovenia, Croatia, Albania, Montenegro and France.

VYS’ aim is to be clearly identified as a global superyacht supplier, also with the help of its new website and social media channels.

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