Fort Lauderdale-based Eclipse Yacht Furnishings has announced the launch of its brand new website and #YachtieEssential promotion with 4ocean.
The rebrand represents the company’s tenacity and optimism, despite the global COVID-19 pandemic.
In June, Joy Hutchinson, Eclipse Yacht Furnishings owner and CEO, hired a transatlantic team to create a new website, logo and ad campaign to promote Eclipse Yacht Furnishings’ digitalisation services. The result is the #YachtieEssential promotion with 4ocean, a purpose-driven company whose mission is to end the ocean plastic crisis.
Hutchinson commented, “Such times either make you, or break you, and it’s up to us to decide.
“My team and I have made the conscious decision to tell our story of innovation, craftsmanship and client service. We look forward to exceeding the expectations of our clients as the global economy reopens in the coming weeks and months.”
Via the #YachtieEssential promotion with 4ocean, superyacht owners and crew who hire Eclipse to digitise a vessel will receive a gift basket that includes 4ocean products. Each gift basket represents the removal of five pounds of litter from the ocean, since 4ocean pulls a pound of litter for every product it sells or contributes.
Eclipse clients requesting at least $1,000 (€835.5) in digitalisation services (that’s two areas of a yacht) can choose up to $100 (€83.45) worth of merchandise including iconic 4ocean bracelets, reusable drinkware, a reusable straw, a sticker pack and an organic cotton t-shirt.
The #YachtieEssential gift basket will also include five washable Eclipse Yacht Furnishings masks featuring the company’s proprietary eucalyptus sheeting with a breathable, moisture-resistant covering.
David Phillips, 4ocean’s director of corporate partnerships, stated, “4ocean is thrilled to partner with such an innovative brand that is taking a unique approach to the yachting industry.
“Our mission is to end the ocean plastic crisis and by working with the yachting community directly, we are able to continue raising awareness and generating support for our global clean-up operations.”
For more information, visit Eclipse Yacht Furnishings. Sign up to our newsletter to get the best of Yachting Pages delivered direct to your inbox every month.