YATCO forms partnership with Relevance Yacht to aid digital campaigns

YATCO, the Official MLS and Ultimate SaaS Platform of YachtingTM, has partnered with Relevance Yacht, a specialist yacht digital marketing and PR agency with a successful track record in creating digital campaigns and building high-performance websites.

This partnership will allow unremitted access to the companies' expert teams, providing professional expertise and insights into the digital arena. The partnership will also be mutually beneficial for both YATCO and Relevance Yacht. Working with YATCO, Relevance Yacht will assist clients in need of yacht multi listing system integration on their website, as well as other technical solutions, while YATCO will benefit from Relevance’s industry insights and digital intelligence.

Both companies will also benefit from a shared content-driven relationship, by utilising each other’s industry expertise to develop and publish informative articles on their respective digital platforms. These articles will draw on the latest data from YATCO’s state-of-the-art software and Relevance’ Yacht’s market intelligence in the yachting industry.

Relevance Yacht has a large portfolio of clients, including global yacht brokerages, shipyards, yacht crew recruitment agencies, yacht insurance businesses, and providers of specialist yacht technology. Some of Relevance Yacht’s current and previous clients include Fraser, Worth Avenue Yachts, TJB Super Yachts, Nobiskrug, YPI CREW, and Quantum.

Steven Myers, CEO and founder of YATCO, commented, “We are proud to announce our partnership with the wonderful team at Relevance Yacht. This collaboration reaffirms our commitment to leading the industry digitally by providing our professional members with the knowledge and tools they need to succeed.

Rumble Romagnoli, founder and president at Relevance Yacht, said, “After working with YATCO’s yacht MLS for many many years, as a successful integration for our broker website builds, we are delighted to enter into a more serious partnership with YATCO. As the yacht marketing specialist, Relevance Yacht endeavours to build a network and strong partnerships that will allow us to better serve our yachting clients.”

For more information, visit YATCO and Relevance. For more news and yachting tips, connect with us on Facebook, Twitter, Instagram and LinkedIn.