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In a recent statement, HMY says the alliance leverages the power of the HMY Yacht Sales brand, including its offices in superyacht-friendly marinas in Florida and Charleston City, and its marketing solutions for yacht brokerage clients, along with Setzer’s decades of experience in superyacht design and construction.
Steve Moynihan, owner and president of HMY said, “HMY Yacht Sales has been very successful for years at selling large motoryachts. The company achieved great success in 2016 with multiple vessels listed and sold in the 30m (100ft) plus category.
“Our clients look to us as the experts in positioning, pricing and selling their superyachts. The addition of Ward Setzer and the expanded marketing approach by our team will increase our success in listing and selling more 100ft to 200ft superyachts.”
Commenting on the partnership, Ward Setzer said, “Setzer Yacht Architects has been blessed with a successful run of 25 years, during which hundreds of our designs have gone from sketch to active seagoing enterprises.
“It became obvious that in addition to helping owners of our past designs, that we also had developed a deep understanding of all the processes involved in unique yacht ownership and that it was time to put this knowledge and energy to good use.
Setzer continued, “There were a great many respected superyacht brokerage firms that wanted to collaborate with us. However, it was HMY Superyachts and Steve Moynihan who understood what I was trying to accomplish and saw the values that each of our respected brands could bring to the industry.
“Together we are creating a platform that will grow and support superyacht owners providing value through real knowledge gained from sketch to sea.”
In addition to new superyacht offerings over 30m, the HMY Superyacht Division is introducing several exclusive “new construction” opportunities, including the ‘Vestal Line’ of motoryachts by Admiral Marine at 44m (145ft) and 50m (164ft); the ‘Trident Series’ by Outer Reef at 30m (100ft) and the 32m (105ft), Trinity T-56 motoryacht (168ft) project.
HMY Superyachts and Setzer will be exhibiting at the upcoming Yachts Miami Beach Show, where these new opportunities will be presented to attendees.
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