New showcase launched in London to promote best of luxurious yachting

British Marine is delighted to unveil London Luxury Afloat, a discerning event appealing to boat buyers, hosted in the heart of London at St. Katharine Docks from 21^st to 24^th April 2022.

Created by the experienced team responsible for the Southampton International Boat Show, London Luxury Afloat will feature more than 30 well-appointed sailing, motor and superyachts from leading brands including Oyster Yachts, Sunseeker, Fairline and Azimut.

Richard Hadida, CEO and owner of Oyster Yachts, commented, “We are delighted to be back in the heart of London at St. Katharine Docks. It’s a very special venue for Oyster Yachts, and the perfect location to be launching the new Oyster 495, our luxury 50-foot bluewater cruiser. Kicking-off our 495 World Premiere at the London Luxury Afloat Show, a premiere that visits cities across Europe and the US, is an honour, and even better knowing we’re in such good company.”  

Sean Robertson, sales director at Sunseeker International, added, “Sunseeker are delighted to support this new luxury show based in the heart of London. The timing this spring couldn’t be better as thoughts turn to getting afloat this summer. We look forward to warmly welcoming both existing and prospective clients to this exciting new event.”

The historic setting of St. Katharine Docks, alongside Tower Bridge, makes this event easily accessible. It offers the perfect platform for anticipated world launches of new classes and models on modern secure berths of up to 40 metres (131 feet). Guests can anticipate dedicated London Luxury Afloat VIP hospitality experiences, while selective landside displays will feature smaller craft, products and services that complement the showcase’s core themes.

Lesley Robinson, British Marine CEO, said, “Our close support of those working within the high-end yacht market has led directly to the development of an event tailored particularly to prospective buyers in this sector. London Luxury Afloat will boost prospects at the start of the season and will invest in the longer-term development of the industry’s customer base.

“The UK’s thriving luxury yacht sector generates a significant percentage of the economic, employment and export earnings benefits within our £4 billion (c. €4.8 billion), 38,000-employee industry. Success has a positive impact for manufacturers, their extensive supply chain networks, and allied support services.”

St. Katharine Docks is Central London’s only marina and is located approximately 40 nautical miles up the Thames River, adjacent to the Tower of London. With many of London’s most famous tourist attractions within close proximity, and having evolved into a thriving waterside community, St. Katharine Docks appeals to a diverse range of companies, affluent travellers and yacht owners, Londoners and visitors alike.

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