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Two well-known figures in the superyacht industry are to host a new event in the superyacht calendar this June: The SuperYacht Gallery.
The event will be held from 1st to 3rd June 2017, and is founded by Merijn de Waard, managing director of SuperYacht Company and founder of the Superyacht Times, and Marijn Smit, the former manager of events and multimedia at Feadship.
It aims to offer a new kind of event in the superyacht industry, moving away from the more traditional exhibitor stands of a show and focusing on the visitor experience.
Co-founder Marijn Smit explained, “Many yachting events focus on selling space to exhibitors and completely forget about the visitor experience and attracting the right audience. With SuperYacht Gallery we did not want to create another mass event, but a high-quality and interesting exposition about the superyacht lifestyle; every aspect of the event has been planned with the visitors in mind.”
The three-day event in Chelsea, will see workshops and seminars held by world-leading yacht builders and designers. The event has already garnered support from industry names such as Benetti, Lürssen, Winch Design, Bannenberg & Rowell, Espen Oeino and Abeking & Rasmussen.
Espen Oeino said, “SuperYacht Gallery is a concept that is wholly focused on B2C relationships rather than the typical B2B approach we see in many traditional boat shows, something that is seemingly inevitable once an event begins to grow in popularity.”
There will be a number of galleries focusing on the different aspects of a superyacht: Imagination, Exploration, Performance, and Innovation (Sounds like SYOG – IMAGINE, PLAN, EQUIP, BUILD zzzz). ‘Imagination’ will focus on the creation of a custom yacht; ‘Exploration’ will show the yacht exploring destinations; ‘Performance’ will look at high-speed motor and sail yachts; and ‘Innovation’ will look at the technology behind superyacht design.
De Ward continued, “From a very young age I have been passionate about superyachts and for me it is a dream come true to create this exposition.
“With SuperYacht Company’s background in creating content and our connections with both owners and professionals, along with our passion for superyachts, I am convinced this will be a unique and inspiring exposition.”
For more information, visit SuperYacht Gallery.
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